but the important information is buried, unclear, or just plain missing.

Most users will spend a few minutes attempting to find what they are looking for, but then abandon the web site to find another web site that is easier to use.
Making sure your web site is usable is like a gift to your visitors that pays back rewards in customer satisfaction and a positive user experience.
The first thing any visitor to your website sees is the home page. This is the web site designs starting point. You can expand on it to create other pages, but you always want to keep the web site design consistent from page to page. In other words if your home page is Blue and white, you don't want to do your other pages in red and green. Any graphics you use specifically for your site should blend with the color choices you make. Pleasant colors and graphics will help make your site memorable.
Paying attention to your web sites usability adds enormous value. The advantages to a web site development process that incorporates usability standards results in fewer problems or bugs, and increases customer satisfaction when your site goes live. It all comes down to the end-user experience, the ultimate test for a successful, useful, and profitable web site.

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